Site goals & audience

Compiled from the Site Goal setup interview for The Episcopal Church of the Incarnation. Authoritative — prefer this over generic assumptions when writing or building for this site.

Who this site is for

Newcomers and spiritual seekers in and around West Point exploring a church home; young families with children evaluating parish life, formation, and children's programs; and first-time visitors searching for service times, directions, and what to expect at an Episcopal liturgy.

Primary goal

Welcome newcomers and spiritual seekers in the West Point area, convert online visitors into in-person worshipers, and grow Average Sunday Attendance to 150 within 90 days by adding at least 5 new visitors per month.

Website type & positioning

Parish website for an Episcopal faith community

90-day targets

5+ new in-person visitors per month; Average Sunday Attendance of 150 within 90 days; clear visibility of service times, location, and 'what to expect' content on every key landing page; measurable contact form or visit-planning submissions from newcomers.

Content strategy

Publish welcoming, pastoral content centered on the rhythm of parish life: weekly service times and liturgical calendar, sermons, formation and children's ministry, outreach in West Point, and clear newcomer pathways. Each page should reduce barriers for first-time visitors—plain-language explanations of Episcopal worship, photos of real parish life, accessibility and parking info, and a prominent 'Plan Your Visit' call to action.

Industry & expertise

Episcopal Church / Faith Community — A small-to-medium Episcopal parish operating within The Episcopal Church (TEC), rooted in Anglican liturgical tradition, Book of Common Prayer worship, sacramental life, Christian formation, and community outreach in West Point.